Chicago's Urban Forest

• The original problem was thought to be that wood from felled trees was not being used to its full potential.
• Our team interviewed a number of local experts and heads of city departments.
  We also conducted extensive secondary research.
• Our research showed that Chicago's Urban Forrest is not a significant source of lumber.
• Also that more value should be placed on living trees for the ecological and aesthetic benefits they provide.
• However, the care of Chicago's urban forest is fragmented.
• We concluded that the true problem with Chicago's urban forest was a fragmented system that lacked communication between different parties.
• We synthesized a number of opportunity spaces and business concepts for each space.
• The Urban Nursery concept aims to increase city tree canopy by planting trees in Chicago's vacant lots. The tress would be managed by the local community and then sold to the city.